
Business challenge
- Continuing as the best in the world is not a strategy it is an ambition
- British Triathlon is central to success across all sports following major Olympic success
- Delivering world class sporting success and inspiring mass participation are paramount
- Implementing rapid culture change to deliver projects and change faster to maximise participation
- Focus for culture change is to embed the sport as a business with a commercial mind set throughout
- Maintaining maximum funding for the sport
Accelerating Experience Action
- Providing a practical combination of business and sports knowledge and skills, sharing extensive leadership experience
- Creating a cohesive high performing team
- De-risking projects by full inclusion of stakeholders
- Restructuring with minimum impact
- Upskilling the management teams
Result
- Major international events delivered with increased TV coverage
- World class coach development programme driving quality of coaching and increasing participation
- Doing more with less within current funding levels
- Creating strong succession plans
Endorsements
"Chris’ challenging and supportive style of consulting fits perfectly with the transformation need in the Sport. Strengthening the breadth of business leadership across British Triathlon has increased the cohesiveness of the top teams driving towards one common purpose, overcoming barriers quickly and effectively, delivering lasting value.".
Jack Buckner
CEO, British Triathlon Federation